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c o v e r : ro rypetaceswhich haveplaye.lan rnleqrarpari in shaprnq
the faceof the Thainaton forthe iasi r6n years.
62
Snce tre iirst printingpress togetherwith Thai movabe
typelace was inkoduced to Thatand n i 33e by Anrercan Baptisl r.is-
sionares. mass prinling and typeface has been fu y explolted by many
partes lor ihe past 160 years. What once ndvlduaized meansto
communicalion became popu arized as a ufive.sal tooLaccessible to
great y wider o.dinary peop e. n thls nvestgat ve article,the clevelop
mental h story ol Tha typeiace is exarnnecl n the ight of lhe hislory
oi soclal and cL,lluraltransiormation. Here. ro lypefaces which have
p ayecla sgnifcant role n shaplngthe face of the naton n varous
conrextsare scruilnrzed.
132
After akeacly n ne monihs ol weav ng, Sumayah's ve.y I rst
carpet, one meter wde and one a.d a hall meters ong, was sti no!
r n shed Blt this was nol u.usual Persan carpels required a greal
deal oi patence. sk I and dericacy to complete. and il done by hand.
coLrd take !p ro an entre year to linish. considefing |rrat a slandard
q l a i t y P e r s a nc a r p e ts h o u l dh a v e a t e a s t 3 o - 4 o k n o t s n o n e s q l a r e
centimeler, SumaiyahwoLrd have had io tle at easi an incredulous
I o o ot o r . b ) c a d . o . o . p 6 t e , p , d r p e . . .
150
"The reg! ar b.oom, which cosis approxin-ralely3o-50 baht,
means"featuE in Thai. c a n b e l s e d i o r o . y t h r e el o f o u r m o n t h s . B u t t h e S a e n gJ a n b r o o m .
We urea tu)mhly dagazine, p rLdd d apP'o ad.er oo o oor | .-' b6 -.eo o, Lp .o u 66
vorking ha|dto bringyou the mostcaptivaling- years..." The very populaf Saeng Jan broom had ils unsuspectecl
in'deplhsroriescoiceming life andcllllc,
s c i c n c ea n d t h e o l v i r o n m e D t . b e g l n nn g s s o m e 2 0 y e a r sa g o , , , r h e n ,n r s a . ? ,a M r . N g u a n b r o u g h t
abo\rt4 kilosofa speclalk n.l oi gra n fromTa wan to be grown in Tha iaFcl,
2 8 - 3 0P d . i n a y o kR d . , P h r a N a k h o n . or 6.po oa.r bp .\6d l-b p,odl i; ol o'oo-..
Bangkok 10200. Thllland Blt ihanks to Nlr. Nguan, r,,,lanuJantapan and his resourcelul wife.
T e l , ( ! 2 2 8l - 6 11 0 .0 - 2 2 8 1 ' 6 2 4 0 - 2
Khun Saeng Jan, the Saeng Jan broom soon became lhe pride of the
Fax:0 22827003
Kh!n Tan D strict n Chiang Fai
emil addressr sanhade@sanan.co.th
Nr !-a@ i'r r